Since 2007 we have been partnering with companies such as eBay, Knauf Insulation, LVMH Group, PayPal and Richemont Group to achieve this objective.
The IoT is known by many different names, including the 'Internet of Everything', 'Industrial Internet', 'Smarter Planet, and 'Industry 4.0'.
Put simply, the IoT refers to the rapidly emerging world of smart connected devices.
In 2003 there were 500 million smart connected devices. By 2020 this number is projected to be 50 billion, growing to 1 trillion by 2025.
As a result, the potential economic impact of the IoT ranges from $2.7 trillion to $6.2 trillion annually by 2025.
In the process the IoT is revolutionizing asset utilization, employee productivity, the supply chain and logistics, the customer experience and innovation.
In short, every single business activity and industry sector is being reinvented by the IoT.
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The IoT is rewiring entire value chains and business operating environments.
Successfully taking advantage of this opportunity, as well as mitigating the associated risks, requires more than bolt on solutions.
Instead it requires a wholesale rethink of an organisation's business strategy, from how it manages logistics, operations, marketing and sales, through to its procurement, research and development processes, as well as its firm infrastructure and human resources needs.
Moreover, senior management need to be able to carry their entire organisation on this journey - often the biggest challenge.
Clayton MacKenzie work closely with organisations to craft and successfully execute these ambitious new IoT strategies.
The IoT opens up exciting new opportunities for organisations to test out, iterate and validate new product ideas at breakneck speed.
Partnering with Clayton MacKenzie, clients are able to deploy the latest Computer Aided Design and Computer Aided Manufacture (CAD/CAM) technologies, such as 3D printing and scanning, CNC milling and Lasercutting.
As a result, they can bring IoT products to market faster and more cost effectively.
Until 2003 humankind had generated 5 exabytes of data.
Today we produce 5 exabytes of data every 2 days and with the IoT connecting ever more smart devices this pace is accelerating.
This is the world of 'Big Data'.
Working hand-in-hand with Clayton MacKenzie engineers, clients are able to develop software tools to process the vast amounts of real-time IoT data available to decision makers, analyze and present it, as well as to respond to events at scale, as they happen.
Large volumes of IoT data are often best handled using machine learning.
Historically, the only way to get software to do something has been to write down an algorithm which explains in painstaking detail what to do at each step of the process.
By contrast, machine learning algorithms work things out on their own by making inferences from data.
The more data that they have, the better they become.
Now we no longer need to program algorithms, instead they program themselves.
Partnering with Clayton MacKenzie engineers, mathematicians and software developers, enables clients to leverage the full power of machine learning algorithms.
These range from simple support vector machines and genetic algorithms through to deep recurrent neural networks and bespoke machine learning algorithms.
The IoT is all about smart connected devices.
This means devices with printed circuit boards (PCBs) made up of microcontrollers, sensors, actuators and wireless connectivity chips.
Clients partner with Clayton MacKenzie engineers to design PCBs from the ground-up that connect to the Internet quickly, reliably and securely.
These solutions are designed to be low power so that they have a long lifespan.
Their software can also be remotely updated so that the capabilities of these smart devices can be enhanced once they have been deployed.
IoT products are not engineered to have built-in obsolescence, instead they are designed to evolve.
Successful IoT products mix the disciplines of design, engineering and marketing to deliver solutions to consumers that are useful, usable and desirable.
Clients work with Clayton MacKenzie to master this mix when designing new products.
At the intersection of design and marketing, a number of aspects must be addressed, such as brand and lifestyle image, ease of use and the cost of aesthetics.
Where design crosses over with engineering, issues such as ergonomics, interfaces, features integration, material selection, manufacturing and cost of integration, all come to the fore.
Whilst where engineering meets marketing, various factors must be managed, including functional features, platforms, safety and reliability, as well as production cost.
When the time comes to manufacture an IoT product, Clayton MacKenzie help clients to source the right suppliers for components, housings and assembly based on factors such as price, quality, lead times, location and security.
We assist in the negotiation of contractual terms, for instance, helping clients to navigate the complexities of intellectual property rights and data protection issues.
Clayton MacKenzie also manage global supply chains and logistics on behalf of our clients.
Bringing new IoT products to market often requires some form of regulatory approval or certification.
For example, by affixing the CE marking to a product, a manufacturer declares that the product meets all the legal requirements for CE marking and can be sold throughout the EEA.
This also applies to products made in other countries that are sold in the EEA.
Clayton MacKenzie organise and manage the regulatory approval process for clients.
Innovative new IoT products and services often disrupt the dynamics of markets and may require fresh policy approaches by decision makers.
Clayton MacKenzie assist clients by mapping the current political and regulatory landscape and assessing its impact.
Public affairs strategies for advocacy and stakeholder outreach are then developed.
Key messages are formulated, target audiences identified, delivery channels and timings determined, as well as supporting materials created.
From there strategy is translated into action on the ground, often at a global level.
The objective: to reshape the political and regulatory landscape so that it embraces IoT innovation.
To learn more about how Clayton MacKenzie can support your organisation with the IoT please use the enquiry form below or contact us at:
Clayton MacKenzie Ltd
100 Pall Mall, St James
London SW1Y 5NQ
Tel +44 (0)207 321 3720
Fax +44 (0)207 321 3738