Innovative new IoT products and services often disrupt the dynamics of markets and may require fresh policy approaches by decision makers.

Clayton MacKenzie assist clients by mapping the current political and regulatory landscape and assessing its impact.

Public affairs strategies for advocacy and stakeholder outreach are then developed.

Key messages are formulated, target audiences identified, delivery channels and timings determined, as well as supporting materials created.

From there strategy is translated into action on the ground, often at a global level.

The objective: to reshape the political and regulatory landscape so that it embraces IoT innovation.