Successful IoT products mix the disciplines of design, engineering and marketing to deliver solutions to consumers that are useful, usable and desirable.

Clients work with Clayton MacKenzie to master this mix when designing new products.

At the intersection of design and marketing, a number of aspects must be addressed, such as brand and lifestyle image, ease of use and the cost of aesthetics.

Where design crosses over with engineering, issues such as ergonomics, interfaces, features integration, material selection, manufacturing and cost of integration, all come to the fore.

Whilst where engineering meets marketing, various factors must be managed, including functional features, platforms, safety and reliability, as well as production cost.